Without exaggeration, it can be said that the Betfair bookmaker and betting exchange is a unique phenomenon in the online gambling world. The idea of creating a project combining sports betting and stock trading has been developed as far back as 1999. It took less than a year to launch this promising project, and as a result, in 2000 the Betfair Betting Exchange started its full-scale business.

At that time, the project was completely innovative, so its success was guaranteed. There have been many Betfair clones in the last ten years, but none of them has achieved even half the success of the British pioneer.